Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

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NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets. Today, they serve over 2,500 clients.

Software 130

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Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Discounts on membership dues or custom merch for members of partner organizations. . An e-book in return for a newsletter subscription. Some incentives include: A discount on their next membership renewal. About the Author.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Discounts on membership dues or custom merch for members of partner organizations. . An e-book in return for a newsletter subscription. Some incentives include: A discount on their next membership renewal. About the Author.

Strategy 150

Strategy Social Media Discount Newsletter 150

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

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Freestone

MARCH 7, 2024

Consider promoting your PD Day through your normal marketing channels like: Members newsletter Email invitations Social media networks Landing page on member site PR outlets in your industry Be sure to drip out your event details over a long time to reach the most members.

How To 73

How To Course Tips Education 73

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Newsletter analytics. No demand, no students.

Course 160

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WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help. 2. Create a regular “value report. ”.

Press Release 100

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Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

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Association Adviser

OCTOBER 30, 2018

Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. Volunteers who have a background or interest in marketing and communications could take on specific roles within your overall program.

Communications 184

Communications Social Media Newsletter Content 184

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

Conference 210

Conference How To LMS Newsletter 210

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. 1 CAE credit.

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Revenue Chicago Leadership Education 227

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

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Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 160

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Achieve

FEBRUARY 16, 2024

Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services. This could include free merchandise or gift baskets.

Strategy 52

Strategy Proposal Social Media Florida 52

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Make it a party!

Tips 215

Tips LMS Mooc Social Media 215

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. a discount code for anyone who attends a small group discussion). She leads the marketing teams and strategy at Fonteva and Protech.

Committee 52

Committee Newsletter Social Media Technology 52

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

Directory Discount Software Tools 52

SilkStart

JANUARY 8, 2018

Our Technology Donations Program offers donated and discounted technologies to qualified charities, nonprofits and libraries for an administrative fee that’s typically 90% less than the retail market value. Don’t forget to sign up for our newsletter and to find us on social media. Technology Donations Program.

Technology 61

Technology Discount Library Newsletter 61

MemberClicks

APRIL 11, 2023

You can include ember business information such as: Business address Coupon or discount codes Industry or sector Logo Tiered Membership Directories for Associations or Chambers of Commerce Some organizations, be they associations or chambers of commerce, provide personalization options for their member listings for an additional fee.

Directory 52

Directory Examples Social Media Newsletter 52

Associations Now

NOVEMBER 12, 2019

In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals. And Callie Walker, senior inbound marketing specialist at MemberClicks, says peak renewal season usually takes place between now and the end of January.

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Discount Newsletter Software Survey 92

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

Mooc 192

Mooc LMS Sample Survey 192

Association Success

MARCH 12, 2019

This team operates as a marketing and sales engine, bringing members and business partners into our funnel , converting them into paying members and customers of the organization. Simply put, we are of the mindset that multiple discounted products do not enrich the member experience. Acquisition Team.

Certificate 109

Certificate Discount Team Content 109

Associations Now

DECEMBER 9, 2016

Sure, direct-mail pieces and email newsletters can be compelling. But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences. To put it in a business context, we’re great word-of-mouth and influence marketers to each other. What exactly is micro-influencer marketing?

Tools 40

Tools Marketing Discount Conference 40

MemberClicks

SEPTEMBER 21, 2022

These benefits can include: First-choice of booth location for trade shows First access to networking opportunities or events Discounts on ticket sales Sponsorship opportunities or complimentary ads space on your website, job board or event Member spotlight features. Give renewing members discounts and rewards. You can also… 3.

Process 52

Process Strategy Tips Discount 52

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing. Learn more about WildApricot 4.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing. that’s great.

How To 52

How To Discount Recruiting Recruitment 52

MemberClicks

MAY 10, 2024

A great way to do this is by sending out a monthly or bi-weekly newsletter announcing the latest listings, reminding them how to post, and making it easy for members to invite colleagues or friends outside the organization to post on the board.

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Protech

MAY 4, 2020

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Loop 1 – Buy (Market and Sell) . The digital customer experience is a c ombination of all your association’s digital interactions. Photo credit: Refactored.

Content 86

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Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Make it a party!

LMS 120

LMS Tips Mooc Social Media 120

GrowthZone

DECEMBER 20, 2022

We have improved member engagement in our now, more virtual world, by utilizing the Marketing Automation module with a targeted workflow aimed at new members. We elected to utilize the Marketing Automation Module to create a multi-step email campaign that would cover a member’s first year of membership. .

Software 78

Software Member Engagement Process Committee 78

MemberClicks

APRIL 5, 2022

Springtime cleaning tips Holiday buying guides Seasonal celebrations of business anniversaries and new members Buy-one-get-one promotions across multiple businesses (book a stay at a hotel, get a discount at a partner restaurant). Explore Influencer Marketing Tactics to Promote Your Members. Seasonal Festival/Market.

Directory 52

Directory Social Media Video Discount 52